Case The Overpaid Bank Tellers Essay Example | Topics and Well Written Essays - 500 words

Case The Overpaid Bank Tellers - Essay Example For this reason, the HR department needs to realize is that tellers are the most important staff members in the bank. In this regard, tellers are the daily face of the bank to their customers since they interacted with them daily. For this reason, the HR committee should uphold the bank’s result-based system of increasing compensation and giving raises due to the rising cost of living. In this regard, altering the pay increase of the clerks will demoralize them. In addition, since the group of tellers was competent in its work, there was no need of making a decision based on findings from a survey conducted by another bank that is a competitor. From the case provided, it is evident that another bank, which is a competitor to State Bank, conducted this survey. In addition, it is important to point out that State Bank is the most progressive of the four banks operating in this area. Hence, while the wages in the survey might be accurate to some extent, the HR committee should not completely trust the accuracy of the wage survey. In addition, the committee should not completely trust the survey since there is no certainty whether the other banks responded honestly to the survey and provided the correct information. The policy by State Bank to raise their employees’ salaries based on their performance is of fundamental importance towards ensuring the achievement of the bank’s objectives and those of their individual employees. In this regard, this is the best way to ensure that the employees’ morale was high and effectively maintained to meet their individual set targets while the bank on the other hand realized its objectives. However, for this to work effectively, the bank has to define performance by outlining the types of input, behavior, and outcomes employees are supposed to meet (Latham & Wesley, 1994). In this case, these three factors are crucial in establishing the yardstick within which the bank will base its

Impact of Race and Poverty on Educational Opportunities

Impact of Race and Poverty on Educational Opportunities Carrie Hatcher Literature Review Introduction There have been abundant studies conducted on how race and poverty can affect the educational opportunities of students (Cashin, 2014; Brisport, 2013; Hallinan, 2010; Milner, 2013; Moses, 2011). By researching and studying the variables of race and poverty within an educational setting I hope to be able to further contribute to the knowledge base of how race and poverty can affect educational opportunities of students in our society today. This literature review will help contribute knowledge to the field of educational geography to further enhance the research and studies currently being done on race and poverty and the effect that both of these variables have on educational opportunities. Butler and Hamnett, (2007) stated that there is a strong connection between race and educational opportunity with a major inequality being noted between blacks and whites and Jackson et al., (2013) would agree that the connection between race and educational opportunity exists especially between b lacks and whites. Jackson et al., (2013) noted in their article that at the college level black students have larger student loan amounts and have a higher risk of loan default than white students. Both articles note socioeconomic status as the main reason for the existence of the inequality between black students and white students. I would tend to agree that the socioeconomic standing of a student will affect their educational opportunities. I know from experience and observation that most black students do come from families that have a lower social standing than most white students. It is sad that our society puts so much emphasis on race and income to determine the worth of a person when in reality neither should have a bearing on what a students is able to do with their life. Holloway et al., (2010) states that there are two techniques that can be used to examine educational geography. The two techniques are â€Å"inward-looking† and â€Å"outward-looking† geographies. The inward-looking technique is used to examine the spatial variation in education or where the educational space is located. The other technique is the outward-looking which uses spatial variations to study more than just the location of the educational space but it also looks at social, economic and political variables as well. It was also stated by Holloway et al., (2010) that our spatial lens needs to be broadened when we decide what an educational space is. It is important that when geographers look at and study educational spaces that the focus needs to be broadened to include any place where learning can take place and also to include social variables such as economic and political into their studies. An educational space can be located in other places outside of a form al educational institution or school. Students can learn outside of a class room as well and this learning needs to be incorporated into the study of educational geography just as much as the learning that takes place inside of a school classroom. What a child learns within society can affect them just as much as what they learn within a classroom. Holloway et al., (2010) states in their journal article that educational attainment fundamentally shapes students’ future life chances. I would have to disagree with this statement. I believe that it takes more than just an education in order for a student to be able to be successful in life. It also takes a positive environment for the child to grow up in. I am a firm believer that where a child lives and what environment a child grows up in can make all the difference in the world to the child’s future and how successful the child is. If the environment the child grows up in provides a positive and rich learning environmen t that the child can thrive in then I think that the child can be successful regardless of social standing within the community of their family. However, Butler and Hamnett, (2007) would disagree with me. Within their article they state that education alone is the key to long term economic growth and reducing social inequality. Whereas Cashin, (2014) would agree with me as she noted in her article where research suggests that where a person lives can directly affect not only the person’s social status but economic status as well. Holloway et al., (2010) also noted that the focus needs to be put on the connections between home and school and how sociospatial practices can shape students. Geographers within the field of educational geography need to also take a closer look more at the sociospatial practices and not just the physical building where the educational learning takes place. They need to also look at the connections between the student’s home life, school and s ociety to be able to see the complete picture and how race and poverty can affect a student just as much as where their education is obtained. Race In our society today we say that we are not a racist society and that everyone is seen as equal, that we welcome diversity. But is that really true today? Segregation may not be as prominent or as enforced as it once was historically but it still quietly exists in our society today. This quiet segregation is what is causing race to affect the educational opportunities of students today. It was argued by Brisport, (2013) that opportunity leads to success and success to power but to gain power you have to be a part of a select group of the current power holders who are the majority race. In an effort to keep the minority races from getting power the majority race denies opportunity through the educational system. (Brisport, 2013) Whereas Moses, (2011) argues against Brisport in one part of her article and states that a student’s race does not necessarily influence the student’s educational opportunities and that other factors such as internal or cultural factors may actua lly keep students from achieving their full potential. Moses then turns around later in the same article and contradicts what she had previously stated aligning her statements more with Brisport’s by stating that race and ethnicity continue to play a significant role in American society. Both authors bring to light arguments that could both be seen as valid even though they contradict one another. I can see Brisport’s point of how students are denied the opportunity for success and power through the denial of a proper education because of their race. However, I can also see Moses point where educational opportunities are influenced by factors other than race and that race alone does not hinder educational opportunities. Student’s that are living in bad home situations, in poverty level homes or in a culture that does not value education could have their educational opportunities affected by these outside factors and it have nothing to do with their race at all. Change is inevitable for our society in the future as more and more immigrants come to the United States to try to make a better life for themselves and their children. Our society will almost be forced to become more accepting of the minority race within the educational system and embrace diversity. Brisport, (2013) would agree as she notes in her journal article that the number of minority students in the public school system is growing and is predicted to become larger than the number of white students by the year 2023. It was noted by Cashin, (2014) that the use of place rather than race within diversity programming in education would help move past racial resentment. Diversity within educational opportunities for the students of our society is on the horizon and we need to prepare the upcoming future generations of students for this inevitable change. Poverty When we think of poverty and how it affects educational opportunities we tend to think only of the students income and poverty level. As noted by Hallinan et al., (2010) the fairness of educational opportunity is threatened not only by gaps in student achievement by race and student poverty but, by school poverty as well. We then need to also turn our attention to the poverty level of the schools that the students are attending as well to fully understand how educational opportunities are affected by poverty in general on both the student level as well as the school level. Milner, (2013) argues that schools have very little influence on the achievement of students and their educational opportunities. Whereas Hallinan et al., (2010) argues against Milner in their article by stating that the poverty level of a school can affect the achievement level of the students. Schools that have a low level of poverty show better improvement in educational opportunities than schools that have high poverty levels. The case for this is further strengthened by Hallinan et al., (2010) with the statistics that poor sixth graders in middle class schools were 20 months ahead of poor sixth graders in a high poverty school. Milner, (2013) does admit in his article after arguing that schools have little influence on educational opportunities that resources can be limited in a high poverty schools and this in turn could affect the educational opportunity of the students. Diversity is becoming more and more common place within our society. As noted previously, immigration was included within the variable of race that was looked at within this review. We can also note within this review that the variable of poverty does include an immigration factor as well. The labor market segmentation theories introduced by Everett et al., (2011) can help to understand how immigrants attain education by looking at their various involvements in the primary and secondary labor markets. Within the secondary labor market is the lower paying labor intensive jobs. With immigrants having limited chances to improve their lives from the secondary labor market to the primary labor market the secondary market attracts immigrants with a lower educational level. The limited chance of improvement also discourages immigrants from obtaining educational opportunities to further their education (Everett et al., 2011). While talking about immigration and how it affects educational opp ortunities Cashin (2014) argued that there is an immigrant tie to the level of poverty a student experiences. Within her article she notes that Latino students attend schools where two-thirds of the peers are poor as compared to white students who attend schools where sixty percent of the peers are not poor. She also notes that exposure to extensive poverty is normal for most Latinos while the opposite is true for most whites (Cashin, 2014). Since poverty levels have been shown to affect your educational opportunities by Anderson, (2014) then no wonder immigrants do not try to obtain educational opportunities and end up settling for the lower paying jobs that they can obtain with a lower level education and make no effort to obtain any educational opportunities. Poverty is real and experienced by children every day even though we as a society tend to think only of adults living in poverty. As stated by Anderson, (2014) every child deserves the opportunity to learn. The statistics that are presented by Anderson, (2014) within his article are shocking and surprising to me. These statistics include â€Å"22 percent of all children are living in poverty; 28 percent of Black children live in poverty; 25 percent of Hispanic children live in poverty; 4 percent of children live in extreme poverty; 21 percent of households with children are food insecure and 32 percent of children live with a parent with unstable employment† (Anderson, 2014). With these kinds of statistics it is amazing that children can learn and do have educational opportunities. Especially since it has been found that many studies show a correlation between poverty, housing and educational opportunities and that disadvantaged students or students living in poverty do show t o have poor academic performance (Anderson, 2014). While revisiting the research on how living in a poverty level income home affects a student’s educational opportunities it was also shown by Anderson, (2014) that income levels can affect a student’s education and also their cognitive development. Conclusion Within this review I have shown examples of research that state where race and poverty can affect the educational opportunities of students as well as examples of research that state that race and poverty have no bearing on the educational opportunities of students. I found it surprising in the various research articles that I reviewed that statements were made that race and poverty have no bearing on educational opportunities of the students within our society today. I feel like race, poverty and other factors such as cultural, economic and political all play a part in affecting the educational opportunities of students within our society today. Within this review I have also shown how educational geography can play a role in the educational opportunities of students in our society. In looking at the various research in the field of educational geography and how educational opportunities can be affected I found that the two themes of race and poverty reoccurred time and time again a s factors that can have an effect on a student’s educational opportunities. When looking at race and how it affects educational opportunities of students I found a variety of opinions within the research. On one side of the research the race of a student is seen as a power tool and that opportunity can lead to success and success then to power, but only if you are of the right race. The majority race then uses the educational opportunities of the students to deny this attainment of success and power to the minority because of their race (Brisport, 2013). It also showed in the research that ethnicity and race continue to be a significant factor in American society today. On the other hand there is research that shows that a student’s race does not necessarily affect the student’s educational opportunities, but rather other factors such as internal and cultural factors may actually keep students from obtaining their full educational opportunities (Moses, 2011). It was also seen in the research that diversity within educational opportunities of st udents is growing. The number of minority students was shown to be predicted to increase and become larger than the number of white students by the year 2023 (Brisport, 2013). It was also interesting to note that within the research the use of place rather than race within diversity programs in education could help societies move past racial resentment (Cashin, 2014). Based on the reviews of the literature that I conducted on how race affects educational opportunities, to the best of my knowledge, the studies did not take into account the student’s home environment when looking at factors that affect educational opportunities. In order to fully understand the factors that affect educational opportunities of students today more needs to be considered than just the factors of race and poverty. Other socioeconomic factors such as cultural values, living environments and sociospatial practices all need to be considered. While researching poverty and how it can affect educational opportunities I noticed that the opinions within the research vary. It was interesting to note within the research that not only student poverty levels but school poverty levels as well can affect the educational opportunities of the students (Hallinan et al., 2010). One argument made within the research states that schools have little influence on the achievement of students (Milner, 2013). An opposing argument was made that states the poverty level of a school can affect the achievement level of the students and that schools that have a low level of poverty show more improvement than schools that have high poverty that was backed up with statistical information (Hallinan et al., 2010). Milner, (2013) does go on to state later in his article that a limit in resources in high poverty schools can affect the educational opportunity of the students. While looking at poverty and how it affects the educational opportunities the l abor market segmentation theories were introduced by Everett et al., (2011) to help understand how immigrants are discouraged from educational opportunities. Latino students were noted by Cashin, (2014) to attend schools where their peers are poor as compared to the white students who attend schools where most of their peers are not poor and that most Latinos are exposed to extensive poverty. Since it was shown that the poverty level of a school can affect the students educational opportunities then this information presented by Cashin, (2014) within her article would show that Latino students are at a disadvantage when it comes to educational opportunities. The staggering statistics provided by Anderson, (2014) on the poverty level of children shows how poverty levels can affect a student’s academic performance and their educational opportunities. After reviewing the literature on how poverty affects educational opportunities, to the best of my knowledge, the literature did not take into account the poverty levels of past generations within the family to see if there is a trend of poverty from one generation to the next. A way to further the research on this topic would be to see if there is a trend of poverty from one generation to the next and if a trend is present to see if there is a way to break that trend to ensure that the future generation would have a better opportunity to obtain a higher income level and better educational opportunities. Resources Anderson, W. S. (2014). Poverty, Housing and Education: A Personal Perspective. Journal Of Housing Community Development, 71 (1), 14-15. Brisport, N. N. (2013). Racism Power: The Inaccessibility of Opportunity in the Educational System in the United States. National Lawyers Guild Review, 70(1), 17-29. Butler, T., Hamnett, C. (2007). The Geography of Education: Introduction. Urban Studies, 44(7), 1161-1174. Cashin, S. (2014). Place, Not Race: Affirmative Action and the Geography of Educational Opportunity. University Of Michigan Journal Of Law Reform, 47935. Everett, B. G., Rogers, R. G., Hummer, R. A., Krueger, P. M. (2011). Trends in Educational Attainment by Race/Ethnicity, Nativity, and Sex in the United States, 1989-2005. Ethnic Racial Studies, 34(9), 1543-1566. Hallinan, M. T., Kubitschek, W. N. (2010). School Sector, School Poverty, and the Catholic School Advantage, Catholic Education: A Journal Of Inquiry And Practice, 14(2), 143-172. Holloway, S. L., Hubbard, P., Jons, H., Pimlott-Wilson, H. (2010). Geographies of education and the significance of children, youth and families. Progress In Human Geography, 34(5), 583-600. Jackson, B. A., Reynolds, J. R. (2013). The Price of Opportunity: Race, Student Loan Debt, and College Achievement. Sociological Inquiry, 83(3), 335-368. Milner, H. R. (2013). Analyzing Poverty, Learning, and Teaching Through a Critical Race Theory Lens. Review of Research in Education, 37(1), 1-53. Moses, M. S. (2011). Race, Affirmative Action, and Equality of Educational Opportunity in a So-Called â€Å"Post-Racial† America. Kansas Journal Of Law Public Policy, 20(3), 413-427.

Macbeth - Downfall Of Macbeth Essay -- essays research papers

We see in the play Macbeth that when the motivation to succeed in life becomes overpowering, other people may easily influence one and elements and one may decide on wrongful actions to achieve a goal. Some of the influences on Macbeth include the witches and the apparitions, Lady Macbeth, and lastly Macbeth's own insecurities and misguided attempts to control his future. The witches and their prophecies are the first major influence on Macbeth's actions. Macbeth seems happy and content with himself until the witches tell him he will be king. He begins immediately to consider murdering Duncan. "If good, why do I yield to that suggestion / Whose horrid image doth unfix my hair / And make my seated heart knock at my ribs, / Against the use of nature?" (I, iii. 144-147). Macbeth immediately writes Lady Macbeth. "'They met me in the day of success; and I / have learned by the perfectest report, they have more in / them than mortal knowledge." (I, v. 1-3). He obviously has great faith in the witches' words. Later on, the apparitions, called by the witches, influence Macbeth by making him believe he is invincible. "Rebellion's head, rise never, till the wood / Of Birnam rise, and our high-placed Macbeth / Shall live the lease of nature, pay his breath / To time, and mortal custom." (IV, i. 106-109). Lady Macbeth is a second major influence on Macbeth. As soon as Lady Macbeth learns of the witches' words from Macbeth's letter, we learn Macbeth is c...

Response proposing leadership styles Essay

1. (TCO 3) Prepare a five to seven paragraph response proposing leadership styles you would recommend for the Denver Airport Project. Please choose a combination (two or three) of the eight leadership styles presented in the Thompson textbook (Chapter 11: Leadership: Managing the Paradox). Please note that you are to also use three other sources from the internet or the DeVry online library. All sources must be cited. (Points : 30) Based on the reading it is hard to give a single leadership style or even a combination of leadership styles because there are so many different levels of productions and management for this project. Each level of management will have their own required type of leadership and while some styles may overlap, there will be differences for each level. For a project this large you are more than likely to run in to just about every type of leadership style at some point. When we start at the top you see that there is a Collaborative Leadership between the City, Greiner Engineering, and Morrison-Knudsen Engineering. Collaborative leaderships work well but even with a collaborative leadership there needs to be an organizer that directs the flow of discussions and determines outcomes in the event of a stalemate. This is not discussed in the passage and it is not determined who has the final say. Typically this would be the city since they are the owners but in many cases it also depends on the how contracts are written. While in the long run the city can make the final decision depending on the way the contract is written the city may have to pay to make those decisions. Without more information on the contract with the city and the engineering firms we cannot confirm if it is a true collaborative leadership. But there are other aspects that are brought up that bring up more concerns with the management systems used. While it appears to would be a collaborative leadership it does not seem as if everyone is on board with the same ideas. By separating the design and the functionality we run into issues that were not properly discussed ahead of time. In this case a democratic leader would be helpful to facilitate discussions among the different groups. Furthermore when there is an issue over function verse design the democratic leader can help to facilitate a compromise that works  for everyone. It does not appear as if there is any leadership helping to give direction. As you read through the passage it appears that instead of a collaborative leadership we have a delegating leadership in which the city tells everyone what they are looking for and then leaves it up to them to take care of it from there. Based on the passage it almost seems at times that the city has a laissez-faire style w hich on allows for more problems to arise. These changes and issues only slow the design and in turn would slow construction. This is evident with how the baggage system was handled. First due to the lack of leadership in the planning phase the baggage system was started way too late in the project life cycle. This falls back on the fact there was not enough active leadership in the planning phase. This also falls on the fact the risk management did not seem to pick up on this either. While it falls on the leaders risk management on this project was broken down only slightly and in turn left a wide variety of situations and issues undiscussed. This goes back to active leadership in which there does not appear to be anyone going back an asking question and looking to the future to see what issues may come up. Too many people appeared too tied up with the here and now and nobody had the foresight to look ahead to see what issues were coming. I did find it interesting that risk analysis was only broken down into cost, human resources, and bad weather. While I would agree that these three areas are important and needed to be address, I am surprised the equipment and materials were not on the list. While the three listed are concerns for most projects, I cannot remember the last time I was on a project where equipment and material deliveries were not areas of concern to be addressed. I was even more surprised to see in the November 1994 passage that they went a while without a risk manager especially given all the issues they had already run into. Again I would say that there is a lack of leadership and the city needed to take a more active role but at the same time that leadership needs to be a cooperation with all the major players so that everyone can get on the same page and help each other to identify issues like the baggage before it became an issue. On a side note I would say that I do believe that they did well with their choice in regards their choice of leaders for the movement of equipment between airports as described in the Sept. 1993 section. Using a person with military leadership for this type of move is a wise choice in my opinion. Given the complexity and time restraints of this type of move there is not a lot of room for error. The military is good about training leader that are willing to take recommendations when there is time for it and will to make decisions when there is no time. In this case with the complexity it would have taken a team to come up with the plan but when the plan is over and the move starts you need people that can think quickly and adjust to unknown issues as they come up. There is often no time for discussions because in this case ever second wasted only causes more delays. But as I said in the beginning there are several different types of leadership styles that take place on a project like this. While I have discussed the upper areas a management there are several areas were team building, mentoring, and other leadership requirements are needed more. People often look at the top for how a project is managed but in this case how the contractor and leaders near the bottom manager there people is sometime more important. So while a cooperative group of leaders that were more active would have been ok for the top it would not have worked for many of the lower levels. Reference Thompson, Leigh L.. Making the Team: A Guide for Managers, 4th Edition. Pearson Learning Solutions. . Kerzner, Harold. (  © 2004). Advanced project management: best practices on implementation, second edition. [Books24x7 version] Available from http://common.books24x7.com.proxy.devry.edu/toc.aspx?bookid=17176. Nutt, Paul C.. (  © 2002). Why decisions fail: avoiding the blunders and traps that lead to debacles. [Books24x7 version] Available from http://common.books24x7.com.proxy.devry.edu/toc.aspx?bookid=42601. Forster, Nick. (  © 2005). Maximum performance: a practical guide to leading and managing people at work. [Books24x7 version] Available from http://common.books24x7.com.proxy.devry.edu/toc.aspx?bookid=22402. Denver International Airport Baggage H andling System – An illustration of ineffectual decision making . (2008). Calleam Consulting Ltd. from http://calleam.com/WTPF/wp-content/uploads/articles/DIABaggage.pdf

Marketing: Toyota Prius Essay

1. What micro-environmental factors affected both the first generation and second generation models of Toyota Prius? How well has to Toyota dealt with these factors? To readers of this problem have an important starting point the definition of micro-environment. This term is a factor in the marketing environment, its problems, in one way or another, affect the ability of the company, close and direct way to serve its customers. This includes, such as customers, suppliers, competitors, shareholders, employees and the media, including the factors. With this in mind, it may be the security status of the micro-environmental factors affect the first and second-generation Toyota Prius customers and competitors.Consumers, natural gas prices, are looking for answers to their prayers. Toyota to give them the answer, the vehicle will allow people to save gas, and provide a good, efficient service. The first generation Prius was released, though not too beautiful or strange, it provides to its will and customer purchase.Other factors, competitors, it is obvious. Everyone wants to share. Honda and other auto manufacturers have begun to develop and / or implementation of the hybrid system on some of their vehicles. Toyota’s answer is the continuous development has been the success of the Prius. Developed and released the second generation. This is a new generation of more fuel-efficient. It also includes the more technology advances, more space, and other factors, will allow all types of customers are interested in. 2. Outline the major macro-environmental factors – demographic, economic, natural, political and cultural – that have affected the Prius sales. How well Toyota dealt with each of these factors? Macro-environmental factors of the microenvironment of the impact of larger social forces. Some of these factors is the demographic, economic, natural, technological, political and cultural forces. With that said, I believe that the macro-environmental factors that affect the Prius sales forces of nature in a positive way. Now, it would not be fair if I did not mention the strength and economy. Therefore, a car, save gas, which means that also contribute to pollution. Technological progress is the basis of the possible Prius, this second generation for the better. The first generation is a considerable based on second-generation release more tools and additional. Natural gas prices continued to increase non-stop.The facts will affect the sales of the Prius, especially in the sport utility vehicle (SUV) driven society. Macro-environmental factors Demographics Demographics is the other statistical aspects of human society, the size, location, gender, or race. Based on these factors, the organizations to develop a marketing plan for potential customers. Economics Basically, economics is the study of how society choose to use its resources. I believe that the factors that contribute to government and other entities to provide incentives for the purchase of vehicles such as the Prius. Growing desire to protect the environment, the impact of many industries, in our case, the transport sector. Toyota made ​​the right step to produce its Natural The macro-environment factors, including the use of natural resources, in order to improve the clients’ interests. â€Å"Green† is to sell these days. The community has a great interest and feel very positive to save the planet.Toyota’s marketing team in a very positive way to use such factors as the vehicle to cause a stir. Technology Well, after all, what society is these days, all the technological progress does not? New technologies are constantly touch the community. Technology to improve existing products and new opportunities. Toyota is the use of technology to make customers aware of upcoming vehicles. It uses tools such as the Internet to distribute brochures and all types of Prius its pre-release information. Political what is community government and the law? Forces, no doubt, connected to the economy. Toyota and other car manufacturers have access to people who are willing to buy a hybrid vehicle tax and other incentives. If other forces did not cause any interest, which will certainly be. So now you can save gas, you can also save tax. In addition, in some cases, you are allowed to driving the HOV line, even if only one person driving. Culture Demographic forces will set in. Toyota’s strategy is likely to be the best time to hit the social base of interested customers. The high price of natural gas to drive a vehicle is not economical. The society is a solution to the need for change and Toyota. 3. Evaluate Toyota’s marketing strategy so far. What has Toyota done well? How might it improve its strategy? Product-The re-launch of the product better and attractive features than its previous version, including its appearance and internal characteristics. Price-Second, the price to remain competitive, helping the company to maintain the advantage over their competitors, and maintain its customer profitability. Place-the products by the market, in this sense, it is available showroom on the Internet easily. Customers to make informed decisions, provide detailed site and personal assistance by a trained agent. They can also share their experiences through chat rooms such as the Prius envy, Promotions-the ComExtensive marketing activities, and through television (Discovery Channel, MSNBC, history and the Learning Channel, etc.), billboards, car magazines (Newsweek, Vanity Fair far) heavy promotional activities, newspapers, leaflets, along withemotional banners and environment al appeal Toyota as market leader itself In my opinion, and according to the situation, Toyota has brought a new product with a strong marketing strategy. I think the only problem is that the target range of vehicles is limited. The first generation Prius is a very simple and basic. It did not provide a standard these days all these benefits in a number of vehicles and tools. The other hand, the second generation has brought many changes, especially technological progress. It also includes a little more luxury, better style. This time, in my opinion, Toyota, carry more electricity marketing strategy that, more types of consumers. I think that Toyota is moving in the right direction in its marketing strategy greetings. In addition, the Prius seems to be technological progress is greatly enhanced. It is not only running the miles per gallon, but it also makes people interested in gadgets, fully. Toyota has a few of their vehicles lead in the automotive market is not a myth. Prius entire team, including its marketing group is doing a great job when it comes to development and advocacy. 4. GM’s marketing director for new ventures, Ken Stewart, says "if you want to get a lot of hybrids on the road, you put them in vehicles that people are buying now." This seems to summarize the U.S. auto makers’ approach to hybrids. Would you agree with Mr. Stewart? Why or why not? Recall back the 1970s Arab oil embargo. Once the Americans are scared, gas rationing and prices, they bought a lot of small cars. Since then, they have switched to buy a bigger car than they buy the oil embargo (SUVs). Basically, most Americans like big cars. Large, and we want room. Therefore, Stewart has a point. Given the large share of the market for large vehicles (cars and trucks), has been arrested, hybrid sales will be greater, if they are large vehicles, rather than small. (Large vehicles have a greater market share, if you add the SUV, van, truck sales together.) If the company’s goal is to sell more hybrid model has a high price tag (which may create a more of pro fits), then his argument makes sense. However, SUVs and trucks are usually performance vehicles, so people want to know if a hybrid car (for example) is a contradiction. Consumers believe that a truck or a Jeep hybrid is a big, tough vehicles? To promote these vehicles tend to emphasize through the rugged terrain and hairpin turn around the performance, speed, toughness, driving. Clearly, Toyota is considered most likely to respond to these calls consumers are those who buy smaller cars. So far, they have been successfully selling their own cars, but they still do not sell a lot of impact to their bottom line. The market may not at this time, large. I believe I will agree with Mr. Stewart. It is a fact, people are buying cars, because they like or need them, rather than because of gas efficiency. Now, if you add the gas efficiency of the factors, it may encourage consumers. In my opinion, the Prius is one of the ugliest car I’ve ever seen. I would buy it the fact that, will save gas? I would not buy it, is not only ugly, but it does not meet the purpose and taste. Now, if we are talking about the SUV Universal Tahoe, I think it might be of interest. Not only as SUVs, but it also looks good, and help me save gas and environmental contributions. Prius, although the very economy of natural gas may not be the best car of a six House. Therefore, there are other options is based on the same concept may be very useful Toyota or any car.